Wednesday, May 2, 2012

Getting Found in Search Engines


Getting found in search engines is no easy task.  It takes thoughtfulness, diligence, and lots of time.  Gone are the days of spinning up a basic website with contact information, and thinking you're up with the times.  Those types of sites will rarely ever see the light of day in search.  In today's market, you must be able to generate content.  You must be able to generate great, quality, content, and lots of it.  Of course, there are still practices that work with respect to Search Engine Optimization (SEO).  You just need to understand and execute along the fine line of "Optimization" and "Manipulation".  The former will get you found, the latter will, likely, get you blacklisted from search engines.




Crash Course in SEO

The best way to get found in search engines is to write content that people are searching for.  How do you know what that is?  Well, below is a list of ideas to get you going.

Tips for Generating Content to Write


1.  Make a list of questions you get asked most often.


You should have some commonly asked questions that your customers, friends, constituents, vendors, etc. typically ask you.  Start a list with these questions, and turn them into article topics.

2.  What's the first thing people ask you when they ask what you do?


Many bloggers forget about the all-important introduction.  If you haven't written an introductory article on what you do, your offerings, etc. then you should add that one to the list.

3.  Questions that you use in your sales process


What is your sales team saying?  Make a list of complaints and rebuttals, and turn those into article topics.

4.  Break down traffic by branded and non-branded search terms


You should be using Tools like Google Adwords or Bing Webmaster Tools to measure and analyze your rank and search-ability for keywords.  Make sure you are measuring, not only for branded keywords, but also non-branded keywords.  For example, if your website is http://fabhousewife.com, you would naturally measure for "fabhousewife", "Fab Housewife", and potentially "Housewife".  You might also include taglines like "staying you, even after saying I do".  You should be ranking very high for these terms.  If you're not, then you need to get to work on your introductory articles, and meta tags.  You need to also measure for other terms that don't have your brand in them.  For example, if you post a lot of articles on recipes, then recipes would be an example of a keyword.  Try to focus on longer phrases that people would actually use to search for an article.

5.  Focus on certain keywords at a time


Don't try to do it all at once.  Choose a handful of phrases, and focus on them.  It's better to rank on page 1 for a single phrase, then page 15 for twenty phrases.

6.  React to the data, don't just watch it


Measure and track your progress.  If something is not working, make a change.  This takes time, and you'll improve faster if you keep measuring, fixing, and evolving.

Let us know how your search engine optimization goes


Just like you, we need feedback too.  Have any burning questions?  If we don't know, we can do some research for you.  Feel free to ask away with any questions you have, or comment on what has been working for you.  Thanks for visiting!

J.P.