Sunday, February 3, 2013

Second Screen Challenge

The rise of social media, and the rapid growth of mobile technologies have culminated into an interesting opportunity for creators of second screen applications.  Entertainment companies, in particular, are eager to capitalize on the second screen.  The second screen offers the potential for studios and broadcasters to extend content, further promote brands, engage audiences, and even monetize like never before.  In order to further explore the second screen market, and in an effort to educate myself more on second screen applications, today I've started a trial of eight different products.  This is my challenge, of sorts, to find the applications with the most promise.  Here's the list:

These applications appear to be the initial front-runners in the second screen market.  I'm going to try them out for a few weeks, starting with today's Superbowl.  I'll report back my opinions shortly.  Stay tuned!

Oh, and let me know your thoughts.  Am I leaving anyone off the list?